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Inspiring Conversations with Belinda of Thayne’s Baking Co.

Today we’d like to introduce you to Belinda.

Hi Belinda, thanks for joining us today. We’d love for you to start by introducing yourself.
We started Thayne’s Baking Co. in the summer of 2024, named in honor of two important people in our family. Family is at the heart of everything we do, and our business is rooted in purpose, family, and community. We are completely family-run and everything we create reflects the care and values we hold close.

After years of baking and canning for loved ones, we took a leap and began sharing our gluten-free creations with the community at local farmers markets. Our journey is personal — several family members (including my husband and myself) have gluten allergies, and finding great-tasting baked goods was always a challenge. We wanted to change that by creating pastries that are gluten-free, full of flavor and texture, and made without seed oils, preservatives, or compromise.

Every recipe is rooted in tradition and reimagined with care.

In February, we launched Thayne’s Lattes, our espresso bar that pairs perfectly with our pastries. At the same time, we also opened Clayton Farmers Market, a certified midweek market in the heart of Windsor Park in Austin — giving local makers, farmers, and bakers a supportive space to thrive.

At Thayne’s, everything comes back to connection — through food, family, and community. And we’re just getting started.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
Not at all — but every challenge has helped shape our purpose.

We’ve treated our home as gluten-free, celiac safe for years due to the symptoms my husband experiences. During the pandemic, we really leaned into cooking, baking, and canning from scratch. That’s when I realized how much I wanted to share our food with others.

After our son was born, I began experiencing unexplained symptoms that were initially dismissed as postpartum. Months later, I was diagnosed with Hashimoto’s. It turns out I needed to be gluten-free too, and it became clear how important real, nourishing food was for my health and our family’s well-being.

Just six months after our son was born — during the heat of summer, and shortly after my husband and I were both unexpectedly laid off — we took a leap of faith and launched Thayne’s Baking Co. What started as a way to heal and reconnect with what mattered most has become something much bigger: a way to share meaningful food, create community, and build something lasting together.

As you know, we’re big fans of Thayne’s Baking Co. . For our readers who might not be as familiar what can you tell them about the brand?
At Thayne’s Baking Co., we specialize in gluten-free baked goods made with quality ingredients, bold flavor, and no shortcuts. What started as a personal journey to manage health challenges like inflammation and Hashimoto’s quickly became a mission to offer better options to our community.

Tired of dry, bland, or over-processed gluten-free options, we began recreating the foods we missed — from focaccia and kolaches to Mexican sweet breads — using simple, clean ingredients and recipes rooted in tradition, reimagined with care.

We bake in a 100% gluten-free kitchen under Texas Cottage Law and accommodate additional allergies whenever possible. Our goal is to create food that’s not “good for gluten-free” — just good, period.

We’ve since expanded to include Thayne’s Lattes, offering handcrafted espresso drinks, and launched Clayton Farmers Market, a certified midweek market that brings local vendors and neighbors together in the heart of Austin.

What we’re most proud of is the trust we’ve earned from customers who’ve long felt left out of the food world. We’re here to change that — one pastry at a time.

Can you share something surprising about yourself?
In February, we launched Clayton Farmers Market, a certified midweek farmers market in the heart of Windsor Park in Austin, open every Wednesday from 2-6 PM. It’s our way of giving back to the Austin community. The market creates space for local makers, farmers, ranchers, and bakers to shine — and it’s also where my husband runs Thayne’s Lattes from our booth, serving handcrafted espresso alongside our gluten-free baked goods.

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Image Credits
Robby McWilliams

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