Today we’d like to introduce you to Luis Fernandez.
Hi Luis, thanks for joining us today. We’d love for you to start by introducing yourself.
I go by the name LF3 (Luis Fernandez III). I’m a music industry professional 11 years experience. My first real starting point in my life began with a meaningful conversation with my uncle before deciding my career path. I was asked, “What are your plans from here?” I responded, “I think I’ll be an accountant.” Knowing how much I loved music, my uncle looked puzzled and asked, “Are you doing it for a paycheck or because it’s something you love?” He explained, “If you work doing something you love, you technically never have a day of work.”
That conversation sits with me even today and has shifted some of my goals toward using my talents to help manage and promote the up-and-coming artist. I work with Indie Jamz Radio, where we love bridging the connections we’ve all made in our careers with the talent we have the pleasure of witnessing at showcases and local events in various cities nationwide. Doing this has energized my life personally and my career. Often, people are so talented but have a hard time figuring out the next step to drive that talent forward. Part of what I do currently is to help artists identify the opportunities they may be blind to. The best part for me is the chance to continue learning while teaching.
We all face challenges, but looking back, would you describe it as a relatively smooth road?
Smooth? Not at all. Fact is, you will endure a lot for a passion. No matter what the circumstances, a man with a why can bare any how. With over a decade of experience in the music industry, I know firsthand how difficult it is to break into it. The first hurdle was often working countless hours for only moments, specifically, moments to prove myself. With tenacity, hard work, and dedication, this reality became my stepping stone toward success.
In terms of stepping stones, though, it was almost like that stepping stone covered in moss and algae, and you know you have to step on it to get forward, but you can tell it won’t be fun or graceful. The truth is anything worth having is also worth fighting for. The biggest challenges are the ones we impose on ourselves. There are no gatekeepers to your progress in life. We are very much like plants with our development over time. We either grow upwards or grow around our obstacles. My biggest challenge, late in my career, was believing I could do things I had already done. I know. Very silly to hear out loud, but it is the unspoken nature of this business. The first battle takes place in the mind. Don’t be the weapon formed against yourself that may prosper. Only you can stop you.
Can you tell our readers more about what you do and what you think sets you apart from others?
As a Music Producer and Audio Engineer, my specialty has mainly been remaining approachable. I’ve gained skills and practices that got me here but being approachable has served me better than anything else. As a music professional, 5% of what I do is technical, 15% depends on my ears and developing my sound, but 80% depends on how well I get along with others. I firmly believe that no matter what you do or how talented you are, if people don’t like you, they will not want to work with you.
How far has it taken me? At this point in my career, I have collaborated with remarkable individuals, such as DJ Khaled (Take It To The Head) and Acehood (Bugatti). Additionally, Disney, Telemundo, and the NBA are some notable clients I’ve partnered with. With absolute conviction, I recognize that my career has been gratifying, but I identify it as only the start of something even greater. I always look forward to each new connection I make, but what sets me apart most is treating all opportunities with the same attention to detail and urgency as anyone. That should always be the standard treatment, not the special treatment.
What matters most to you?
While my work is very important, my personal life is more important. It’s great to do what you love, but life has to have its balance. I always tell people to build their work around their life the other way around. As a father, family is important to me. My daughter has been a massive part of my life. There was a moment when I thought my music career would take too much of my time from her, so I slowed down in my career. I learned something important, though. In the same way, parents want their kids to be happy; the kids also want their parents to be happy. This is also very important because it proves to our children what passion looks like and how to achieve what we want. Very important!
Contact Info:
- Instagram: https://www.instagram.com/real.lf3/
- Facebook: https://www.facebook.com/Real.LF3/
- Other: linktr.ee/_LF3
