Today we’d like to introduce you to Margaret Webb.
Hi Margaret, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My acupuncture and herbal medicine practice has been shaped by the twists and turns of my own life path, as well as by my clients and their needs. When I first graduated from school over twenty years ago, I wanted to specialize in facial acupuncture — but the majority of my clients at the time were athletes dealing with pain, or women navigating hormonal issues. So that’s where I focused my expertise for many years, even as a small but steady subset of clients kept seeking me out for facial acupuncture.
Then came COVID. Closing my practice gave me time to reflect more deeply on what I felt most energized by — and that was working with the face and skin, and helping women age in vital, radiant ways. Today, 100% of my practice is devoted to holistic facial services, working at the intersection of facial acupuncture, Traditional Chinese Medicine, and modern skincare.
What excites me most now is what’s grown out of that shift: over the past year, I’ve begun teaching other acupuncturists how to elevate their facial acupuncture offerings and build sustainable, thriving practices around this work. Increasingly, I feel called to grow a community of facial acupuncture and holistic skincare practitioners — one that helps shift the prevailing narrative from “reversing aging” to “radiant aging” and a model of beauty that is rooted in health. I believe this work is deeply needed, and that the demand for it will only continue to grow as more people seek natural, holistic alternatives to invasive procedures.
My next chapter is about scaling that impact — not just through my own treatment room, but by mentoring the next generation of practitioners who want to do this work with skill, confidence, and heart.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The road hasn’t always been smooth, but it has recently settled into a smoother stretch. There’s something lovely about being in my 50s, with some real life lived under my belt. I wish more women talked openly about the mental and emotional shifts that come after 50, and after moving through menopause. It’s turning out to be a wonderful decade — one where I feel more clarity on my path, and a real pull toward giving back.
We’ve been impressed with Shaping Face, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
These days, I’m most energized by teaching and mentoring other licensed acupuncturists who want to build sustainable, thriving facial acupuncture practices of their own. Over the past year, I’ve created a structured mentorship program that takes practitioners through hands-on clinical training, case review, and practice-building strategy — not just technique, but the confidence and business structure to actually run a successful facial acupuncture specialty. Graduates stay connected through an ongoing membership with monthly classes and case support, because this field is still evolving and I want to keep building a community around it.
That teaching work grows directly out of my own clinical practice. After twenty years of practicing acupuncture and herbal medicine — the last five years I have focused 100% of my clinical practice on providing holistiic facial servides that combine Chinese Medicine, with modern skin science and facial rejuvenation. However, this work is always rooted in the deeper diagnostic lens Chinese medicine brings to skin health, inflammation, and aging.
What sets me apart — both as a practitioner and as a mentor — is that I don’t treat the face in isolation, and I don’t teach it that way either. For example, redness in the cheeks can be correlated with digestive issues or upper forehead lines are often connected to tight neck muscles and chronic stress. Facial acupuncture done well isn’t just a cosmetic treatment; it’s rooted in the same diagnostic skill that treats the whole person — sleep, digestion, hormones, stress — because all of that shows up in the skin.
What I most want readers to know is this: facial acupuncture and holistic skincare are part of a larger cultural shift I care deeply about — moving away from “reversing aging” and toward “radiant aging.” I believe women deserve care that honors where they are in life rather than fighting against it. And I’m just as passionate about training other practitioners to offer that same kind of care in their own communities, so this philosophy can spread far beyond my own treatment room.
How do you define success?
I feel successful when my work is energizing, intellectually stimulating, and creates community. Chinese Medicine is a vast body of knowledge and I love that I will never be done learning or refining my craft within this field.
Contact Info:
- Website: https://www.shapingface.com
- Instagram: @margaretwebblac
