Today we’d like to introduce you to Sabrina Alton.
Hi Sabrina , please kick things off for us with an introduction to yourself and your story.
My path to becoming a financial coach wasn’t straightforward — it was deeply personal.
When the idea first came to me, I was a stay-at-home mom homeschooling my older daughter, separated from my husband, and completely financially dependent on him. I was raising two neurodivergent teenage girls and had, somewhere along the way, lost the ambitious, self-reliant woman I once was. Starting a business — learning new skills, figuring things out, showing up even when it’s tough — felt like a way to reclaim that part of myself. Honestly, I also wanted my daughters to see that. I wanted them to watch their mom do something bold and new, and realize they could do it too.
The inspiration came from listening to Ramit Sethi’s podcast for over a year. He was the first person I heard openly discuss how your money history and psychology influence your financial results just as much as the numbers do. That really resonated with me because I had lived it.
I grew up believing that money is a form of power. I remember my mom telling me she couldn’t get a credit card in her name and that my dad had to co-sign — even though she had her own job. My dad once refused to co-sign my university loan because he was having a bad day. Those moments shaped my mindset. I funded my own education through a co-op program, got a full-time job, and started investing right away. I was determined that no one would have that kind of control over my future.
And yet — life has a way of humbling you. When my husband and I immigrated to the US, our credit history didn’t come along. I had to start over from scratch, as a stay-at-home mom, learning to navigate a financial system that I wasn’t familiar with. I understand what it feels like to be capable and confident, but still feel completely lost when it comes to money.
That’s exactly who I coach. Women who are smart, resourceful, and ready — they just lack the right systems, tools, or support. I’m especially drawn to working with neurodivergent women because much of the traditional financial advice out there wasn’t designed for how their brains work. I learned a great deal about ADHD and neurodiversity through my daughters’ diagnoses, and I incorporate that perspective into my coaching every day.
Insight Financial Coaching exists because I needed something like it — and I couldn’t find it. So I built it.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Smooth? Not even close. And I believe it’s important to be honest about that. The hardest part wasn’t learning the skills — though I had to learn plenty of them. Sales, marketing, social media, building a website, and networking — none of those came naturally to the stay-at-home mom role. But I could learn those. What I wasn’t prepared for was the shift in identity.
I had been a stay-at-home mom for over ten years. That becomes a core part of who you are. Many of my habits were centered around that role. I’d find myself doing laundry and grocery shopping in the morning, right when my mind was sharpest — exactly when I needed to focus on my business. It sounds minor, but changing those habits required real effort. I had to intentionally restructure my days and repeatedly decide that my business deserved my best hours too.
There was also the challenge of balance — and I say that loosely, because true balance was rare. I could easily tilt too much toward the business and start resenting the family pulling me away, or lean too much toward home and feel like I was neglecting something important I was building for myself. Learning to manage both without losing either took time.
And then there was the quiet inner battle that isn’t talked about enough: believing in myself even when clients weren’t booking. Showing up, doing the work, and trusting the process without yet seeing results — that’s tough. That requires a different kind of strength.
I won’t pretend those challenges were easy. But they were worth it.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Insight Financial Coaching is designed for women who are capable, intelligent, and hardworking — yet still feel completely overwhelmed by money. That’s not a character flaw. It’s a gap in what they’ve been taught, and that’s exactly what I’m here to bridge.
I focus on working with women going through major life changes — divorced moms, widows, stay-at-home moms stepping into financial independence for the first time, and women with ADHD trying to manage their finances in a world that wasn’t built for how their brains work. These women already carry so much. They deserve support that truly meets them where they are.
What sets my approach apart is that I lead primarily as a coach. I’m not here to give you a spreadsheet and send you on your way. I want to understand your history with money, your mindset around it, and the real obstacles that have been holding you back — because those matter just as much as the numbers. Take people pleasing, for example. If you tend to avoid conflict and struggle to say no, it doesn’t matter what app, system, or spreadsheet you’re using — you’re likely to sabotage yourself, because the tool was never the problem. The real work is developing the skill of saying no and the discernment to know when people-pleasing is a strength and when it’s working against you. That’s coaching. We create systems that actually fit your life and your brain, not a one-size-fits-all plan borrowed from someone else’s situation.
My signature framework, “Know Yourself. Know Your Money,” says it all. You can’t build a healthy financial life without understanding both. My program takes clients from overwhelm to clarity to ongoing support — and I work with women for at least six months because real change doesn’t happen in a single session.
What am I most proud of? Two things. First, that Insight Financial Coaching is profitable, and I am paying myself. As a woman who once depended entirely on someone else financially, that means everything to me. Second, that I get to support women who shoulder an enormous load, often quietly and without recognition. They rarely get the support they deserve. I want to change that, one client at a time.
If you’re reading this and something inside says “that’s me,” it probably is. I’d love to have a conversation.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
People who know my work might think that because I talk about money all day, I get excited about money for its own sake. And while I genuinely love discussing money and building wealth — I really do — the money itself has never been the goal.
For me, it’s always been about what the money allows. It’s the feeling of being in a beautiful home, listening to birds outside the window, watching clouds drift by, and feeling completely at peace. That’s how I recharge. It’s taking my daughter on a trip tailored to what she loves and watching her face light up. It’s having options and opportunities. Those are the moments I’m working toward. That’s what gets me out of bed in the morning.
And that’s the energy I bring to my coaching. I don’t want women grinding toward some vague financial goal that feels joyless and out of reach. I want to help them move from stretching every dollar just to survive to growing their money in a way that brings real ease, joy, and fun into their daily lives. Not someday, not waiting until retirement, but right now. Women deserve that. All of it.
Contact Info:
- Website: https://www.insightfinancialcoaching.com/
- Facebook: https://www.facebook.com/profile.php?id=100094398240764
- LinkedIn: https://www.linkedin.com/in/financial-coach-sabrina/
Image Credits
CIERRA SAMARIPA PHOTOGRAPHY
