Today we’d like to introduce you to Serena Amoroso.
Hi Serena, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
In 6th grade I started my first business – selling custom pens to classmates. It took off, and from that moment, I knew entrepreneurship was my path. And for over a decade, I was lost and confused because I had absolutely no idea what that would actually look like.
During that time, I deeply struggled with body image, intimacy, and relationships. I wanted to know: how do I stop feeling so anxious in love? How do I actually feel confident and sexy in my body? How do I create a healthy, sustainable relationship?
So I went looking for answers.
That question led me down many rabbit holes. I began studying the nervous system, attachment theory, and the tantric arts. And I didn’t stop there. I dove into quantum physics, psychedelics, somatic trauma therapy, yoga, meditation, dance, BDSM. You name it, I’ve tried it. I was looking for anything that could teach me how safety and intimacy actually works in the body and in relationships.
In this exploration, I learned that your attachment style isn’t set in stone. It’s a nervous system pattern. And oxytocin, the neurotransmitter of love, safety, and trust, is how you change it. Not manage it. Change it. At the root.
At 25, I quit my job, moved to Bali, and started my business. I started out helping women feel confident and sexy in their bodies. The mission went deeper fast: help women feel calm, safe and secure in love, learn to forgive, trust and receive men instead of guarding against them, and deeply connect with the preciousness of their own hearts so they are free to be exactly who they are. MORE themselves, not less.
To do that, I built The Oxytocin Diet, the method behind everything I teach today.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Of course there have been struggles along the way. That’s par for the course. I don’t believe anyone who says otherwise. LOL! Entrepreneurship, like intimate relationship, is one of the most activating, challenging and fulfilling paths we can choose. It brings up every wound, every doubt and every fear you’ve ever buried. But when you meet those moments, you come out the other side unrecognizable, in the best way. The resilience to get back up and keep going is what forges you into someone bigger and better.
The biggest struggle was learning how to embrace failure. Failing used to terrify me and collapse me. Now, I’ve “failed” more times than I can count, and in that, I redefined failure. My mentor taught me that the most successful people fail more times before breakfast than most people fail in a year.
That reframe changed everything. I’ve learned to fail fast and often. To even seek out and celebrate failure. So many ideas didn’t work the way I imagined. But every single one of them taught me something. Made me pivot. Made me more creative. Taught me not to take everything so seriously, or so personally. The only real failure is not learning something.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
I help women go from anxious to secure attachment, so they feel calm, confident, and sexy in love, instead of anxious, over-giving, and unsure of themselves. This is the work at the heart of my brand, Sexy & Secure.
Secure attachment isn’t just a mindset. It’s a physiological state, a nervous system anchored enough in safety that you just feel like you. Your validation and worthiness is internal, not dependent on someone else.
This means you feel comfortable asking for exactly what you need and desire. You stop shrinking or minimizing. You can be told no, rejected, misunderstood, and it doesn’t hijack you, destroy your sense of self, or send you spiraling into too much or not enough. You become unshakable because you know who you are.
Most people think their attachment style is set in stone. The best news: it’s not. And most people think changing your attachment style is about mindset: journaling your way there, thinking positive, communicating better. That’s only one piece.
If you’ve done all that work, therapy, journaling, the courses, and still find yourself repeating the same anxious patterns in intimacy, it’s because your attachment style isn’t just a mindset issue. It’s rooted in your nervous system. That’s the missing piece.
After working with countless women, I built a method for exactly this: Sexy & Secure.
It comes down to two steps.
First, create internal safety. Anxious attachment is a physiological state, your nervous system stuck in sympathetic activation the moment love is on the line. The fix isn’t more awareness. It’s oxytocin, the neurotransmitter of safety, love, and trust.
Flood your body with therapeutic levels, consistently, and the nervous system starts feeling safe and stops bracing. Your baseline itself changes. You go from gloom goggles to rose colored glasses, from anxiety to trust.
Second, create external safety. You retrain your nervous system in the exact moments that used to hijack you. The pull to over-explain, you stop talking. The urge to shrink, you ask for what you want anyway. The discomfort of receiving, you let it in.
You prove to your own body, through real experiences, that you’re safe no matter what happens.
The first step makes the second one possible. That’s how anxious becomes secure. That’s how you open to the kind of devotional, safe, love most women dream about.
What I’m most proud of in this work is watching women choose themselves and come home to themselves. Watching them actually experience the love they desire, instead of performing for it. Watching them stop losing themselves in another person and start holding themselves in their power. That’s a gift. It’s the most fulfilling thing I do.
I’m extremely proud of myself too. Moving through my own fears and doubts at each growth edge. Learning skills I never had before. Meeting people from all different walks of life. This work helps me as much as it helps my clients.
What sets my work apart is this: it’s root cause work. I go straight to the nervous system, because that’s where attachment actually lives, and that’s the only place it actually changes. Most people are taught to manage their patterns. I teach women to outgrow them completely.
This work lives inside Sexy & Secure, my signature offering for women ready to make this shift. It’s not another course full of tips and scripts. It’s a nervous system strengthening practice, built to take her from anxious to secure at the root.
Any advice for finding a mentor or networking in general?
I’ve met my mentors in the most magical, synchronistic ways. I had the desire for support, went out into the world, and the Universe met me halfway.
One found me at a small-town beach café in Mexico. Another followed me on Instagram first. I met another at a small meditation retreat.
The secret? Follow what lights you up, and say hi first. That’s it.
When you follow what actually lights you up, you end up in rooms with people lit up by the same thing. That’s where the magic happens, not at the networking event you forced yourself to attend, but in the place you actually wanted to be.
Ask the question you actually want the answer to, not the one that sounds impressive. Stay curious. The rest takes care of itself.
Wellness and co-working spaces are my favorite places to meet people. Everyone’s already showing up for themselves, which means you find people with aligned values and missions before you even speak.
Contact Info:
- Website: https://serenavamoroso.com/intimacy-archetype-quiz
- Instagram: https://instagram.com/serenavamoroso
