Today we’d like to introduce you to Alisha Tanner.
Hi Alisha, we’d love for you to start by introducing yourself.
Hey there, I’m Alisha, I own a graphic and website design company called S co. Creative Design. My personality has always been equal parts tech and equal parts creative. I initially began S co. as an outlet for my love of art and design mixed with my experience and knowledge of business growth and marketing from working 10+ years in the corporate beauty industry.
I found my passion for helping businesses grow through my own small business journey. I quickly realized that the start of building a solid brand lights me up and holds so much value in a business succeeding. My heart is in helping people reach their business goals and be 100% confident to share their business. I made my life mission to help entrepreneurs showcase their worth and grow their dream businesses through strategic design.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
I feel that entrepreneurship is anything but a smooth road, no matter how it looks from the outside. Two years ago, I managed a team of artists at my 9-5 corporate job but had bigger dreams of owning my own business and creating jobs for others. I feel very fortunate in my journey to have had an idea of what my dream job looked like. I knew I wanted to help people and make them feel confident; I knew I wanted to own my own business and bring beautiful things into the world, I knew that I required a life in the creative field and dreamed of a field that would fulfill my love for tech and innovation.
This sent me down a road full of many different career outlets, including photography, makeup artistry, and jewelry design. Through this, I found my love for creating a business entity. The science behind the creation of the brand, the brand values, the visual art, and psychological strategics behind a well converting website. The day my passion clicked was the day I never looked back.
From there, I spent the next year perfecting my skills in the Adobe Suite through one on one training with graphic designers. I spent and still spend countless hours researching the science behind brand strategy and am constantly looking for new innovations in design.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
S co. Creative Design is a digital design studio that helps launch and scale businesses through creative branding and website design. I love seeing my clients step into their power and showcase their visual worth. My passion is eliminating the confusion for entrepreneurs and taking their new business idea and creating a brand identity that makes an impact. We dive deep into the science behind the brand and create a visual identity that strategically attracts clients to give them confidence and scale their new business.
My client process is one of my favorite parts. I love learning about my clients’ vision and business goals. I love having our coffee zoom calls and going over our design collaborations and then celebrating their new brand at launch time. Branding is a language on its own. It is all about how that brand makes you feel in order to develop that connection. This includes the science behind choosing the perfect color palette, typography, the brand’s image direction, and logo suites that will perfectly resonate with your ideal clients.
Even when my clients have a business that is online-based, I always have them think of their brand like a brick and mortar. How do you want the outside to look? What does it smell like when you walk in? What type of music will be playing? Who is shopping there?
My client’s website should be beautiful but also user-friendly and take their clients on a strategic journey from the welcome to the purchase of their product or service. I love customizing this to their own brand and implementing a little custom code for innovation and to further create that unique design.
Can you share something surprising about yourself?
I’m a constant learner and traveler and I love submerging myself in the world of my clients. I absolutely love living in that moment of creation with my client and pulling inspiration through my surroundings.
When I onboard a new client, I want to learn everything I can about their brand genre and target audience. I love that one on one experience of why their clients need them and what they look for in a brand. For example, when I collaborate with a Yoga Studio on branding and website design, you better believe I am signing up for yoga classes to live in that vibe. If I am collaborating with a coffee shop, I’ll travel to a coffee shop and design vs. designing in my office to soak up the atmosphere.
One of my favorite experiences with a client was working with a Human Design Reader. I had the opportunity of walking through their client process and having my personal Human Design reading done before we dove into the designs and website creation. It was the best experience and gave me insight into how her clients feel before and after the readings. Not only did it help me gain clarity for her business why, but it also helped me learn about myself in the process!
Contact Info:
- Email: alisha@scocreative.com
- Website: www.scocreative.com
- Instagram: @scocreativedesign
