Today we’d like to introduce you to David Aguilar.
Hi David, thanks for joining us today. We’d love for you to start by introducing yourself.
I started out as a coffee roaster, of all things. Part of my job was running the Instagram for the company I worked for, and that turned into a real interest in the craft behind it. The photography, the cameras, figuring out what actually made people stop scrolling. The coffee was the job, but the content was the part I kept thinking about after I clocked out.
That pull got strong enough that I left the coffee industry to do social media marketing full time for another local business here in Austin. I learned a lot in that role about what moves the needle for a small business versus what just looks good. After a while though, I knew I wanted to build something of my own.
So in 2020 I took the leap and started my own digital marketing company. I have been running it ever since. We have grown into video production and drone work alongside the marketing, but the core of it is still the same thing that hooked me back in the coffee days. Helping a business tell its story in a way that actually brings people through the door.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
No, definitely not a smooth road, but I think that is true for anyone building something from scratch.
Early on, one of the biggest challenges was just finding my style. When you start out you take a little bit of everyone else’s approach, and it takes time and a lot of projects before you figure out what actually feels like yours. I had to shoot a lot of work that was fine but not me before I got there.
The other big one was figuring out who I actually wanted to work with. In the beginning you say yes to everything because you have to. But over time I learned that the wrong client costs you more than the money is worth, and the right ones make the work better and the days easier. Getting honest with myself about that fit took a while.
Working with vendors and friends was its own lesson. Hiring people you know is great until you have to give hard feedback or make a call they do not love. Learning to keep the relationship and the business standard intact at the same time was something I had to grow into.
And underneath all of it, the constant work has been staying true to my core beliefs, both as a person and as a business. It is easy to drift when money or a big opportunity is on the line. The struggle, and honestly the reward, has been holding onto what I stand for even when the easier path is right there.
Appreciate you sharing that. What else should we know about what you do?
At the core, we help businesses tell their story through video and then make sure the right people actually see it. That second part is what a lot of video companies leave out. We do the production, the drone work, and the digital marketing side too, mostly Meta ads and Instagram, so a client is not just walking away with a pretty video that sits on a hard drive somewhere.
Where we really focus is resorts and hospitality, restaurants, and event coverage. Those are the spaces where good video does the most work, because so much of what makes a place special is hard to capture in a photo or a paragraph. You have to feel it. That is the gap we fill.
If there is one thing I would say we are known for, it is caring about the result and not just the footage. Anyone can hand you something that looks nice. I want to know it brought people through the door or filled the calendar. That mindset comes straight from my marketing background, and it shapes how we approach every project.
What am I most proud of? Honestly, the relationships. I have clients who started as one project and have stayed with us for years because they trust how we work and what we stand for. Building something people want to come back to means more to me than any single video we have made.
As for what sets us apart, I think it is that we sit in two worlds at once. We are a production company that genuinely understands marketing, and a marketing company that can actually shoot. Most people are one or the other. Being both is what lets us do work that performs and not just work that looks good.
What do you like and dislike about the city?
What I like best is the energy here. Austin rewards people who are building something. There is this mix of creative and entrepreneurial people who genuinely want to see each other do well, and as someone running a business that lives on both sides of that, it has been the right place to grow. The landscape helps too. There is no shortage of beautiful places to point a camera, which is a nice perk in my line of work.
What I like least is honestly the growth. The same boom that makes this a great place to build a business has made it crowded and expensive, and some of the character that drew people here in the first place gets harder to find. Traffic alone can turn a simple shoot day into a logistics puzzle. I love where this city is headed, but I do miss some of what it used to be.
Contact Info:
- Website: https://www.meekmonstermedia.com
- Instagram: https://www.instagram.com/meekmonstermedia/
- Facebook: https://www.facebook.com/meekmonstermedia/?ref=PROFILE_EDIT_xav_ig_profile_page_web#
