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What are the biggest lies your industry tells itself?

Every industry has its myths—stories insiders repeat until they sound like truth. But behind the slogans and the spin are unspoken (and sometimes unnoticed) realities – we asked some of the wisest folks we know to share what lies they’ve noticed in their industries.

Kiernan Rien & Blaine Bowers

“Data should drive everything.” Data matters, but it’s not the whole story. Creative instinct, cultural awareness, and emotional intelligence matter too. The best work happens when insight meets intuition. “Anyone can do it.” Templates and AI tools make design easier to access, which is great. But strategy, taste, and skill still count. Knowing how to design isn’t the same as knowing why it works. Read more>>

Brian Verrett

That A.i. is the future for art. Art is pain, Art is struggle, Art is a process and A.I. takes all of that away it takes away the passion and love of it, Art makes you work for it from finding the right spot for a photo to hours sitting in a room making it look just right and A.I. Read more>>

Rachelle Davis

One of the biggest lies the dance industry tells itself is that pressure creates diamonds. That if dancers are just pushed harder, criticized more, or constantly reminded they’re not enough yet—they’ll rise to greatness. But I’ve seen firsthand, all over the world, that pressure without support doesn’t create diamonds—it creates burnout, anxiety, and disconnection. Read more>>

Tonia Ranco

One of the biggest lies the beauty industry tells itself is that beauty has an expiration date — and it peaks in your 20s. As a content creator in the beauty space, I’ve seen how much the industry fixates on youth, while mature beauty is often overlooked or boxed into tired stereotypes. Read more>>

Chris LaBasco

The landscape photography industry, like many creative fields, can sometimes perpetuate certain myths or misconceptions. Here are a few of the biggest lies it might tell itself: 1. **Gear is Everything**: Many believe that having the latest and most expensive equipment is the key to great photography. While quality gear can help, creativity, vision, and understanding of light are far more important. 2. Read more>>

 

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