We think this is an essential question because so often there is a disconnect between what matters to us and what the world thinks. We hope these conversations help more people open up about what truly matters to them – regardless of how visible it might be on the outside.
Chelsea Oats
My team! I am so super proud of my girls. They are all supportive for not only me, but for each other and any new team member. Read more>>
Sarah Davis & Qudduws Ware
The thing we’re most proud of building is the community around Crisp & Chew. Every cookie we bake carries more than flavor — it carries connection. What started as sharing sweet treats has grown into a network of support, joy, and belonging. Our customers have become friends, cheerleaders, and part of our journey. Read more>>
Annette Whittenberger
What I am most proud of building — that nobody sees — is the strength to start over when life as I knew it completely fell apart. I’ve lost pieces of myself, relationships, and dreams I thought were permanent. Read more>>
Susanna Medrano
I’m most proud of building leaders behind the scenes. Titles, production, and recognition are public — but the quiet work of mentoring someone into their confidence, helping them step into leadership, or teaching them how to navigate failure is what fulfills me most. These moments don’t make social media, but they build lasting impact and legacy. Read more>>
Yumna Jamal
People see the outside — the Instagram posts, the gloss, the glamour — but what I’m most proud of is what lives beneath it. Everyone tends to notice the finished product, not the various obstacles, the late nights, or the small defeats that got us there. Read more>>
